NEWS: Ontario unveils plan to improve air quality in Southwest GTA Efficiency NB launches unique tool to help municipalities reinvest energy savings into building upgrades Cisco and Yello Strom launch Smart Grid pilot in Germany BOMA Toronto presents Conservation Demand Management Awards at general meeting luncheon CDP: BASF, Boeing & Cisco top the charts as this year's Global Corporate Climate Leaders Enerkem announces unique community energy project Remote communities receive a boost to convert to efficient energy

VIDEO: Coca-Cola extends hybrid fleet, announces commitments for 2010 Olympics

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FEATURES:

U.S. Senate introduces Clean Energy Jobs and American Power Act
On September 30th, U.S. Senators John Kerry (D-MA), Chairman of the Foreign Relations Committee, and Barbara Boxer (D-CA), Chairman of the Committee on Environment and Public Works, introduced the Clean Energy Jobs and American Power Act. The Bill is aimed at creating clean energy jobs, reducing pollution and protecting U.S. security by enhancing domestic energy production. more...

Ontario government announces details of feed-in tariff program, including domestic content rules
Local and international environmental and renewable energy groups congratulated the Ontario government in late September for four new programs that aim to make the province a global leader in clean, green, renewable energy. The aim of the new regulations introduced on September 24th is to create thousands of jobs in the new green economy under Ontario's Green Energy Act. more...

Thinking about "going green"? Proceed with caution
By Cherylyn Dickson
''Going Green'' is the latest trend in consumer marketing — the corporate advertiser's must-have accessory for the 21st century. Companies are in fierce competition to create green products and market them as such, or to highlight some previously unknown "green" aspect of an existing product. However, green advertising can degenerate into greenwashing — a term for companies that "spin" their products to be green, when in fact the product has no environmental benefits or, even worse, may have a detrimental environmental impact. If you or your company is considering jumping on the "green" bandwagon, you should take a careful look at the law surrounding this kind of advertising. more...

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REVIEW:

Review and excerpt - Conscious Endeavors: Essays on business, society and the journey to sustainability
Rob Abbott is a great believer in businesses and how they can change themselves and society. For this reason, he has worked for many years advising businesses on how to create wealth through a deep integration of sustainability with core business strategy. Conscious Endeavours, his newest book, is a collection of essays and speeches that aim to help business leaders guide their thinking as they consider how to create that deep integration.

To read the full review, click here.
To go straight to an excerpt, click here.

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CALENDAR OF EVENTS:

Business to Green Forum, October 13, Design Exchange, Toronto, Ontario

Cities Alive: World Green Roof Infrastructure Congress, October 19-21, Sheraton Centre, Toronto, ON

Resilient Cities, October 20-22, Vancouver Convention and Exhibition Centre, Vancouver, BC

GE Energy Excellence Seminar, October 28, Meadowvale Theatre, Mississauga, ON

Creating business value with integrated sustainability, October 29-30, Hyatt Regency Hotel, Toronto, Ontario

CBSR Summit: Transformational CSR, November 5, Fairmont Royal York Hotel, Toronto, Ontario

Ontario Sustainable Energy Association's (OSEA) first annual Community Power Conference, November 15-16, Metro Toronto Convention Centre, South Building, Toronto, Ontario

APPrO 2009: The 21st Annual Canadian Power Conference and Networking Centre, November 17-18, Toronto, Ontario

Check out the Calendar of Events on the Green Business website for more upcoming industry seminars, conferences, shows and training sessions.

Got an event you want us to include on the website? Please send an e-mail to editor Rob Colman: rcolman@clbmedia.ca.