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Is your website an appealing destination for business transactions?
 

ThomasNet has released book on using the Internet to grow business, Get Content. Get Customers, that features a case study on the company's "100% online content strategy," which the authors describe as critical to industrial suppliers' continued revenue growth.

The book by content marketing strategists Joe Pulizzi and Newt Barrett shows readers how to leverage the power of online content to drive their businesses. The authors devote a full chapter to ThomasNet (www.thomasnet.com) and its use of "targeted, relevant, and valuable content" to help industrial suppliers succeed.

"The Internet has become the best channel for companies that want to recession-proof their businesses by expanding into new markets," said Pulizzi. "ThomasNet is an example of a company that uses innovative content to help industrial companies capitalize on hidden market opportunities."

The book highlights ThomasNet's V.S.E.T. formula to guide the creation of websites so that prospects can find and navigate them, and eventually become buyers:

-Verify - "Does your website make it easy for potential customers to immediately determine whether you have what they are looking for?" Research demonstrates that suppliers have 5-8 seconds to convince sellers that they have what they want before they hit the back button.
- Search - Can buyers search for specific items in multiple ways?
- Evaluate - Is there enough detailed information for prospects to make buying decisions, including side-by-side comparison capabilities, and interactive sales drawings, when applicable?
- Take Action - Does the site offer multiple ways for buyers to request additional information or make a purchase, "including contact information, RFQ links, your phone number on every page, or even e-commerce?"

ThomasNet has helped thousands of industrial companies create websites that incorporate online catalogs, CAD drawings, and e-commerce capabilities to grow their businesses, uncover new markets and develop new revenue sources.

For example, Flex Products, highlighted in the book, grew sales by 20 percent to more than $10 million, and attributes at least 50 percent of that growth to its new site content.

Go to www.dpncanada.com/3d for links to downloads from PartSpec from ThomasNet and other aggregators of component drawings.
 

Mike Edwards, Editor, DPN, medwards@clbmedia.ca
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May 25, 2009. Mississauga, ON. Festo presents seminar on understanding EU standards for export manufacturers. Contact Lakshmi Mani at 905-614 4612 or lakshmi.mani@ca.festo.com.

May 28-30, 2009. Niagara Falls, ON. The Canadian Conference of the Power Transmission Distributors Association (ptda.org/canadianconference).

June 16-18, 2009. Edmonton. Western Manufacturing Technology Show & Conference 2009 presented by the Society of Manufacturing Engineers (www.sme.org/events).

 September 1-7, 2009. Calgary. The 2009 WorldSkills Competition for ages 17-22 in 45 skill categories, including mechatronics & robotics (worldskills2009.com).

Wainbee Announces Exlar's Most Compact Linear and Rotary Actuator
    

The new Tritex II electric actuators from Exlar are the highest power density, smallest footprint servo drive devices on the market.

Finally, you can incorporate a fully electronic solution in the space of your existing hydraulic or pneumatic cylinder.

The servo drive, digital positioner, and actuator are all in one convenient package, eliminating the labour costs for mounting and wiring the panels. Click here for more Exlar products available from Wainbee Limited (www.wainbee.com).



Optimize your complete manufacturing process with Altair® HyperForm®



Altair® HyperForm® is a comprehensive finite-element-based sheet metal forming simulation framework.

Its unique process-oriented environment captures the forming process with a suite of highly tailored and configurable analysis and simulation tools, delivering a cost-effective solution that allows users to develop an optimal manufacturing process.

To learn more, please visit:
www.altairhyperworks.com

  

Metric strain reliefs. Interpower Corp. has announced flex and dome types of metric strain reliefs; O-rings included for Ingress Protection (IP) rating. Nickel-plated brass dome versions are both available. Flex strain reliefs are nylon.


 Push-in terminal blocks. Weidmuller has introduced P Series terminal blocks with push-in connection technology, designed to provide manufacturers with secure and reliable terminations, and achieve savings.

 

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