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UGS PLM Software reveals solid integration into Siemens Automation & Drives Group

NEW YORK CITY — UGS PLM Software, a division of Siemens Automation & Drives, recently hosted Innovation 2007, a press conference designed to introduce new software product and management directions, and to showcase customer applications.

From the start of the conference, UGS (ugs.com) wanted to address the FUD (Fear, Uncertainty & Doubt) factor in the wake of the Siemens acquisition earlier this year. Tony Affuso, chairman and CEO of UGS noted that, despite efforts to characterize the deal in a negative light, "the Siemens acquisition doesn't mean we'll become just a machine tool company." He added that with being part of Siemens Automation and Drives Group, there is now a 10-year vision where "UGS will be able to "deliver new levels of business value" to customers.

In a sneak preview of Teamcenter 2007, the company's next release of its PLM software platform, UGS executive Steve Bashada said that the product will have more of a (Microsoft) Outlook user interface alignment: "users can search for data across the enterprise." The release will also provide more workflow management tools and provide for visual navigation of assembly structures.

A presentation by Matthias Bronowski of the Bosch Siemens Home Appliances Group brought the acquisition into focus. With 1200 NX users and 100 Tecnomatix users already in his group, he declared "we know where you are going." Bronowski is looking forward to further software and hardware integration between solid modeling, factory floor simulation, industrial controllers and process control.

Affuso tagged the integration goal as "Project Archimedes" within the Automation & Drives Group, whereby product design and production work together seamlessly. "Siemens intends to offer manufacturers ways to overcome complexity to grow their companies."

Mike Edwards, Editor, DPN Magazine medwards@clbmedia.ca
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